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LovePickr · Own product

A free app that earns attention — and opens a door to Dorma.

LovePickr helps people see who fits their life, weighed by the qualities they value most. It is also part of how we grow Dorma: a genuinely useful, free product that reaches an audience close to Dorma’s and introduces it where the interest already is.

Sector
Free app · iPhone
Status
Live
LovePickr on a phone: the home screen, comparisons and a pattern across recent picks
LovePickr on a phone: why Alex is ahead, quality by quality
LovePickr on a phone: choosing two or three people to compare
01At a glance
FreeEvery feature
33Languages
1Audience shared with Dorma
02What we did
  1. 01

    Role

    Planned as a companion product in Dorma’s marketing: value first, then a natural next step.

  2. 02

    Model

    15 qualities plus your own, ten ready-made sets and must-haves for what matters most.

  3. 03

    Result

    A fit for each person with the reasons and their strongest side; it moves as priorities shift.

  4. 04

    Privacy

    People, notes and history live only on the device, like a diary.

  5. 05

    Two screens

    A layout that is at home on iPhone and iPhone Duo, open or closed.

  6. 06

    Reach

    Free on iPhone in 33 languages, with a shareable result card that carries it further.

LovePickr on a phone: the people kept on the device
LovePickr on a phone: sliding the weights to see who would lead instead
LovePickr on a phone: editing one person, with the details and ratings that are remembered

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